What we do
Connecting basketball talent with brand opportunity.
hoop-worth is an AI-powered platform for Name, Image and Likeness (NIL) partnerships. We help college basketball players turn their influence into brand deals — and help brands find talent that fits.
From discovering opportunities and understanding market value to drafting outreach and tracking partnerships, we bring the entire deal journey into one place.
For athletes
Your game. Your name. Your worth.
Discover relevant brand opportunities, understand your NIL value, and review AI-drafted outreach. Track every conversation from the first introduction to a signed partnership.
For brands
The right talent. A real connection.
Find athletes by school, audience and engagement. Connect with players who align with your brand and manage your partnership conversations in one streamlined workflow.
Powered by AI
Less chasing. More opportunity.
Discover the fit
Match athlete profiles with relevant brands and partnership opportunities.
Start the conversation
Get personalized outreach drafts, ready for your review before sending.
Move the deal forward
Keep outreach, follow-ups and partnership progress in one place.
Launching soon